Social media tips to boost your fundraising

Tell people why you're supporting Blood Cancer UK and why you've decided to take on your challenge. Personal stories help people connect with your fundraiser.

Posts with photos or videos are much more likely to be seen and shared than text alone. It could be a selfie, a training update, a video message, or a photo with family, friends or the person you're fundraising for.

Most people won't donate after seeing just one post. Think of your fundraising as a journey rather than a one-off announcement.

Celebrate milestones, training updates and fundraising achievements to keep your supporters involved. Fundraisers who post regular updates often raise more because they stay visible and build momentum.

Thanking people publicly shows your appreciation and encourages others to get involved. People are also more likely to donate when they can see others already have.

Tag us in your posts to help more people discover your fundraiser and show you're part of our community.

Whether it's your event day or the end of your challenge, giving people a clear deadline encourages people to donate sooner rather than later.

Remind people that their donations are making a real difference and helping to beat blood cancer.

Honest, genuine updates almost always work better than trying to create the perfect post.

Not sure what to post? Here are some simple ideas:

• Why you've chosen to support Blood Cancer UK.
• A photo of you planning, training or preparing.
• Progress updates when you reach 25%, 50% or 75% of your fundraising target.
• A short thank you video.
• The start or finish of your challenge.
• A reflection after your event and a final thank you.
• Honest updates about how things are going.
• Videos during your event so people can follow along. You can also turn these into a reel afterwards, which might inspire some last-minute donations.

Facebook is great for sharing fundraising campaigns with photos, videos and longer updates.

• Pin your fundraiser to the top of your profile.
• Share your fundraiser in relevant Facebook groups where it's allowed.
• Reply to comments to keep conversations going and help your post appear in more people's feeds.
• Reshare your original fundraising post with a short update if you don't have time to create a new one.
• Share updates throughout your fundraising journey rather than asking for donations just once.

Instagram is perfect for sharing photos, stories, reels and behind-the-scenes updates.

• Take people on your fundraising journey with regular stories and posts.
• Add your fundraising link to your Stories using the link sticker or place it in your profile bio, as feed posts don't support clickable links.
• Create a Story Highlight so new visitors can easily find your fundraiser.
• Use countdown stickers before your event to build excitement.
• Thank supporters in your Stories and tag them where appropriate. You could even dedicate part of your challenge to different donors, such as running a lap for each person who has donated.
  

LinkedIn is ideal for reaching colleagues, professional contacts and workplace networks.

• Share why supporting Blood Cancer UK matters to you, not just what you're doing.
• Post updates on your challenge and add your fundraising link in the comments.
• Share your posts during working hours for the best visibility.
• Thank your employer or colleagues publicly to encourage more workplace support
  

TikTok is great for short, creative videos and can help you reach new audiences.

• Share informal "come with me" style videos that take people along on your journey.
• Explain why you're fundraising and what the cause means to you.
• Join in with popular trends or sounds where they suit your content.
• Keep your videos authentic rather than aiming for perfection.

WhatsApp is often one of the most effective fundraising tools because your messages reach people who already know you.

• Share your fundraiser with family groups, friends, sports clubs or community groups.
• Keep your messages personal and explain why you're fundraising.
• Send occasional updates with photos or videos instead of repeating the same donation request.
• Thank people individually.
• Let everyone know how your challenge went once you've finished.

Twitch is ideal if you're taking on a gaming marathon, fitness challenge or creative livestream.

• Include your fundraising link in your stream title and description.
• Talk about why you're supporting Blood Cancer UK throughout your stream.
• Set fundraising milestones, such as "If we reach £100, I'll..."
• Thank people live when they donate.