Tips for hosting a charity music event
Supporter Ed Jones was diagnosed with Chronic myeloid leukaemia (CML) in 2006 and has since hosted 14 'Let's Beat It' fundraising concerts for Blood Cancer UK, raising in excess of £40,000. We spoke to Ed to hear his top tips for hosting your own charity music event.
How do you make sure that your charity music event reaches (and surpasses) your fundraising target?
Don’t rely simply on ticket sales to drive your fundraising. There are loads of extra ways to raise money. Here’s just a few:
- Sell merchandise at your event. From T-shirts to pin badges, whatever you think might sell!
- Hold a raffle or auction on the night.
- Host a bucket collection to take donations as people leave.
- See if you can get a local business to sponsor your event. By getting the costs sponsored, you’ll be able to send more money directly to Blood Cancer UK.
What are your top tips for promotion of your charity music event?
- Using social media is the key to engaging with your contacts. Make sure everyone can share your event on their own platforms!
- Try to get some local press coverage if you can. You’re hosting a charity event so chances are the local press may well write about your event ahead of the night.
What are your top tips for getting as many people as possible to your event?
- Try to make your event line-up as varied as possible. The broader the range of acts that are performing, the more diverse your audience will be!
- If you’re hosting a gig, get as many bands as you can on the line-up. Chances are, each band will bring a group of friends/family/a fan club(!) with them, which will boost the number of people at your event.
We hope you found Ed’s tips useful.
If, like Ed, you are driven by a passion and love for music, then organising a music event could be the perfect event for you.

Register to get your free fundraising pack
Our pack will help you organise your very own Let's Beat It event and help us to beat blood cancer.