Ten ways we’ll know if we’re on track
As well as knowing the direction we want to travel in, we need to be clear about how fast we need to go.
By 2028, we will...
1. Be spending £15 million a year on research
We will increase our investment in research in each of the five years of the strategy, reaching £15 million in 2027/28.
2. Have partnered with others to get them spending on research too
In 2023/24, we will identify and publish how much the UK as a whole is investing in blood cancer research, and set out a plan for how we will encourage other funders to increase their investment.
3. Have set a target for reducing blood cancer deaths
In 2023/24, we will establish an estimate for the number of people with blood cancer per year who die younger than they would have done if they did not have blood cancer, and set a target for reducing it.
4. Have published a National Blood Cancer Action Plan
In 2023/24, we will publish research setting out the main reasons some high-income countries have better blood cancer survival rates than the UK, and why some groups of people within the UK are more likely to survive than others. We will use this as a basis for a national blood cancer plan, which will set out how the UK can make the fastest progress towards the day when blood cancer is beaten.
5. Reach £27 million in annual income
Our income will significantly increase in each of the five years of the strategy, reaching £27 million in 2027/28. And our income will become more evenly distributed across fundraising streams, making us less vulnerable to unexpected drops in single income streams.
6. Be able to reach 75% of those affected by blood cancer
In each of the five years of the strategy, we will increase the proportion of people with blood cancer we are in contact with, reaching 75% of them by 2027/28.
7. Have a better understanding of the needs of underrepresented communities
In 2023/24, we will develop a plan for improving how we are meeting the needs of people from historically underserved communities. This will set out how well we are already doing, and how we plan to improve over the following four years
8. Remain a great place to work
We want the proportion of our staff recommending us as a good place to work to remain at 95% or above throughout the five years of the strategy.
9. Have increased public awareness about blood cancer
We will benchmark the proportion of the public who have an understanding of blood cancer, and set an ambitious goal for improving this.
10. Be better known by the blood cancer community
We want to become better known among people affected by blood cancer – 39% of them are currently aware of us, and we want this to increase in each of the five years of the strategy, reaching 65% by 2027/28.
Next... find out how people affected by blood cancer have set the direction of this strategy and made decisions about our charity's future.
How do we know this is the right strategy for people affected by blood cancer?