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Our plans for 2024-2025

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Our strategy has set a clear direction over the next five years, and we’ll know we’re on track if we achieve 10 things over the next financial year.

Our 2023-2024 Annual Report at a glance

The executive team sitting in the Blood Cancer UK office, talking and smiling.

Our plans for 2024-2025

There are ten things we've set out to achieve over the next financial year that will help keep our strategy on track:

1. Increase our research spend to £8 million

We need to stay on track to reach our strategic target to fund £15 million each year by 2028.

2. Inspire change through our Blood Cancer Action Plan

Our Blood Cancer Action Plan is a roadmap for how we can use data to improve survival rates and build a strong clinical and diagnostic workforce fit for the future.

3. Show the difference we’re making with an impact report

We want to show the difference we’re making with an impact report that covers the full breadth of our research, advocacy and services, to tell the story about how we are measuring our impact and reporting.

4. Expand our fellowships programme

We will invest in the next generation of blood cancer researchers through our new fellowships programme.

5. Open our Transformational Research Awards

We will launch our first round of Transformational Research Awards to fund research that has the potential to make substantial progress that could transform people’s lives. We’ll make three awards, each for around £1 million over five years.

6. Pilot our new service referral programme

We will launch a pilot to see how healthcare professionals and people affected by blood cancer might use a direct referral to us from NHS clinical teams. By the end of 2024-2025, we will have learned from the pilot and expanded it to at least six hospitals.

7. Gather data on access to clinical trials

We want to work out how many people with blood cancer from minority ethnic communities are able to access clinical trials. Once we know the scale of the challenge, we’ll work out how we might most effectively intervene to reduce inequality.

8. Grow our income to £20 million

We want to grow our income to £20 million, ensuring that we remain on track to raise £25 million each year by 2028.

9. Diversify our fundraising income streams

We will raise even more from our Walk of Light and Fundraise Your Way products, and we’ll focus on winning big transformative gifts from high value partners.

10. Increase awareness of our organisation

We will continue to increase public awareness of Blood Cancer UK to over 43% by the end of the year.


Our 2023-2024 Annual Report at a glance

Blood cancer supporters hug

Our five year strategy

Our 2023-2028 strategy focuses on bringing forward the day when no one dies of blood cancer or its treatments.

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