Our Strategy (2023-2028)

A message from people with blood cancer

Find out what people with blood cancer believe the charity's priorities should be over the next five years.

Our strategy in seven sentences

A very quick read of our strategy, which is based on a key single aim – to save lives and bring forward the day when no one dies of blood cancer or the side effects of its treatments.

Because we want to change the world for people affected by blood cancer

Thanks to breakthroughs funded by us and others, a world in which no one dies as a result of blood cancer is within reach within the next generation.

Because if we want to change the world, we first need to change ourselves

Because for all our pride in who we are today, we know that we will not be able to deliver this strategy unless we continue to change.

Ten ways we'll know if we're on track

There are 10 measures that will tell us whether we’re on track, and every year we will update our community on how we’re doing.

How do we know this is the right strategy for people affected by blood cancer?

Find out how people affected by blood cancer have set the direction of this strategy and made decisions about the charity's future.